About Us

In 1950, we started out as a family operation with Erich’s father and mother, August and Freida Sender, in a century-old adobe building. The upstairs was home to the Sender family, and the first floor included groceries, a meat market, a bar, and a small eating place called Opa’s Smokehouse. On Christmas morning in 1968, the old store was destroyed by fire. But in June 1969, Sender’s Market, Inc. was opened. Since that time, there have been many changes, including remodeling, expansion, and the addition of many employees. That’s also when we purchased Sender’s Market Ace Hardware in Valley Springs.